Responsibilities
- Participate and collaborate with Sales and Marketing teams in the organization to understand the business requirements and to deliver scalable solutions
- Analyze user behavior, conversion data, customer journeys to generate hypotheses and build optimization plans and provide insights for feature improvements
- Mine and analyze data from company databases to drive optimization and improvement of product development and business strategies
- Continuously think about how to improve the analytics infrastructure for the team and automate processes
- Perform deep-dive analyses on key business trends from different perspectives and package the insights into easily consumable presentations and documents
- Provide thought leadership within the marketing analytics community
Qualification we seek in you!
Minimum Qualifications/skills
- Education in Statistics, Mathematics, Computer Science, or another quantitative field.
- Relevant working experience
- Knowledge of a variety of machine learning and Statistical techniques (Regression, Statistical Tests, Properties of distributions, Clustering, CART, SVM, etc.) and their real-world advantages/drawbacks.
- Experience using computer languages (Python, SQL, etc.) to manipulate data and draw insights from large data sets.
- Experience in creating AI/ML models for Marketing use cases
- Experience in using industry-standard AI/ML libraries i.e. Sklearn, Keras, Tensorflow, AutoML, etc.
- Experience in working on Marketing Analytics
- Excellent communication & presentation skills
- Good exposure in the Marketing analytics domain for a Fintech-based client and should be able to break the problem into small chunks
- Ability to create models using Classification and Regression techniques and perform Hypothesis Testing and Feature selection
- Ability to use creativity to spot trends and tease out patterns in large datasets
- Good analytical and problem-solving skills, and ability to set goals and meet deadlines in a fast-paced working environment
Preferred Qualifications/skills
- Knowledge of Hadoop/Hive is good to have