Business Analytics in Retail
February 17, 2022
Business Analytics isn’t a new concept, but new technologies and capabilities have emerged that make it possible for average business users — from finance to marketing to merchandising and beyond — to analyze and understand a plethora of data. If you’re looking to find out how to tap into the power of these technologies to discover insights that, when acted on, drive revenue growth and improve customer relations, this book is for you. If you work for a consumer product manufacturer that wants to improve the go-to-market strategy by better understanding consumer behavior or simply wants to achieve great efficiencies, this book is also for you. Welcome to Business
