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Marketing & Sales Big Data, Analytics, and the Future of Marketing & Sales

August 11, 2021
Uploaded through Data Engineering - Category: Data Science E-Books » Big Data - Tags: #big_data  #Marketing  #retail_analytics  #retail_sales  0 148 0
Big Data is the biggest hame-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets.