Sport Analytics: A Review
December 28, 2021
Over the past years, a variety of data-capturing technologies have become available in sport business [1]. These technologies allow sport management businesses to capture and collect data on games, bidding, bookmaker odds, playing styles, scores, and many other sport attributes [2]. Such a repository of data allows firms to garner invaluable insights through the leveraging of data analytics. There have also been several discussions around this issue in literary and business circles [3–7]. The studies suggest that a data-driven approach to sport business and marketing is an interesting area to investigate. In this context, data analytics could be of immense value.
