The Value of Big Data in Agriculture Inputs, Farming, and Processing
January 4, 2022
The promise of big data in agriculture is very alluring. After all, agriculture is one of the last great enterprises on the planet that hasn’t been fully digitized and analyzed. It is a biological manufacturing system, wrought with all the complexities one might expect from jamming humans, machines, natural systems, chemistry, biology, weather and climate into a single box. As Donald Rumsfeld famously quipped “As we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don’t know we don’t know.”
