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insurance company wants to identify customers willing to buy a new product

March 1, 2022

Context

An insurance company wants to identify customers willing to buy a new product. They gathered data about customers to whom they offered the new product. You get information about whether they did or did not sign up for the new product, together with some customer information and information about their buying behaviour of two other products.

Content

Dataset is ‘as-is’ (no additional information can be provided by the insurance company).

Questions

  • Which steps did you take in your analysis?
  • Which statistical modelling techniques did you use and why?
  • What are the results?
  • Give a profile description of the customers who are likely to (not) buy the new product.
  • Which customers should we target to do a marketing campaign for the new product?
  • How accurate is your prediction of buying the new product?
  • License Type Open Data Commons
  • Data Original Source Attribution https://www.kaggle.com/rluyck/insurance-company