Adaptive framework for enhancing customer relationship management in banking sector
February 25, 2022
the researcher proposed clustering of customer transaction data is an important procedure to analyze customer behaviors in retail and e-commerce companies. Note that products from companies are often organized as a product tree, in which the leaf nodes are goods to sell, and the internal nodes (except root node) could be multiple product categories. Based on this tree, this study proposes the “personalized product tree”, named purchase tree, to represent a customer’s transaction records. So the customers’ transaction data set can be compressed into a set of purchase trees
