The data provides customer and date level transactions for few years. It can be used for demonstration of any analysis that require transaction information like RFM. The data also provide response information of customers to a promotion campaign.
Highlight of this dataset is that you can evaluate the effectiveness RFM group by checking the one of the business metric; the response of customers.
Transaction data provides customer_id, transaction date and Amount of purchase. Response data provides the response information of each of the customers. It is a binary variable indicating whether the customer responded to a campaign or not.
Extremely thankful numerous kernel and data publishers of Kaggle and Github. Learnt a lot from these communities.
More innovative approaches for handling RFM Analysis.
