Responsibilities

• Participating and collaborating with Sales and Marketing teams in the organization to understand the business requirements and to deliver scalable solutions.


• Should have good exposure in Marketing analytics domain for a Fintech based client and should be able to break the problem into small chunks.


• Ability to create models using Classification and Regression techniques, and perform Hypothesis Testing and Feature selection.


• Ability to use creativity to spot trends and tease out patterns in large datasets.


• Strong analytical and problem-solving skills, and ability to set goals and meet deadlines in fast paced working environment.


• Analyze user behavior, conversion data, customer journeys to generate hypothesis and build optimization plans and provide insights for feature improvements.


• Mine and analyze data from company databases to drive optimization and improvement of product development and business strategies.


• Continuously think on how to improvement the analytics infrastructure for the team and automate processes.


• Perform deep dive analyses on key business trends from different perspectives and package the insights into easily consumable presentations and documents.


• Provide thought leadership within the marketing analytics community.

Qualifications we seek in you

Minimum qualifications

• Education in Statistics, Mathematics, Computer Science or another quantitative field.

Preferred qualifications

• Experience using computer languages (Python, SQL, etc.) to manipulate data and draw insights from large data sets.


• Experience in creating AI/ML models for Marketing use cases.


• Experience in using industry standard AI/ML libraries i.e. Sklearn, Keras, Tensorflow, AutoML etc.


• Experience in working on Marketing Analytics


• Excellent communication & presentation skills


• Knowledge on Hadoop/Hive is good to have skill