PREDICTIVE ANALYTICS
October 30, 2021
Focus. This report is designed for the business or technical manager who oversees a BI environment and wishes to learn the best practices and pitfalls of implementing a predictive analytics capability. While it discusses some technical issues, it is designed to educate business managers about how to drive greater value from their existing investments in data warehousing and information delivery systems.
Methodology. The research for this report is based on a survey that TDWI conducted in August of 2006, as well as interviews with BI and analytics practitioners, consultants, and solution providers. To conduct the survey, TDWI sent e-mail messages to IT professionals in TDWI’s and 1105 Media’s databases. (TDWI is a business unit of 1105 Media.) A total of 888 people responded to the survey, including 55 people whose responses we did not count since they work for a BI vendor in a sales or marketing capacity, or are professors or students. Thus, our analysis was based on responses from 833 people. Of this group, 168 had either partially or fully implemented a predictive analytics solution. Most of our survey analysis is based on the answers provided by these 168 respondents. Percentages may not always add up to 100% due to rounding or questions that allow respondents to select more than one answer.
