Automotive industry transformation - a transfer pricing perspective
December 23, 2021
Change is an inevitable part of business. Organisations are constantly identifying and boldly adopting innovative strategies to tackle business challenges, leading to collaboration, disruption and hence transformation.
The impact of global megatrends1 on business have resulted in a close review of supply chain and business value drivers in board room discussions. Given the ever-changing business environments, PwC conducted a survey in 2018 to understand the top priorities of the C-suite, titled PwC’s 21st CEO Survey2 . Two excerpts from the survey are provided below to demonstrate the radical shift in the thought process in tackling some of these issues. The expected developments in the macroeconomic front in various regions and the response to such developments have led to the recalibration of financial decisions and tax positions.
