Posted On December 17, 2021
Artificial intelligence and data science are transforming every aspect of sport - from understanding athlete performance to measuring audience engagement. In this session, we hear from two leaders from research and data analytics to discuss how they're using advanced analytics to understand shifts in fan behaviours and their impact on business.
Speakers: Bobby Yang, VP of Enterprise and Data Science, NFL and Lyndon Campbell, SVP and General Manager of Sports, Live Events and Brands, Marketcast.
Moderated by: David Cushnan, Head of Content, Leaders
Brought to you by Marketcast
More info: leadersinsport.com/lwlondon
Recorded on 6 October 2021 at Twickenham Stadium.
