The COVID-19 pandemic brought a rollercoaster of shifting shopping behaviours as consumers navigated lockdowns, disruptions to daily travel patterns, product availability due to supply chain issues, and many other obstacles in their online and offline purchasing journeys. Keeping a pulse on this activity has been crucial for major retailers who are adapting to best serve the needs of Canadians while meeting key business objectives. In this session, Michael Gates, Manager, Real Estate Strategy & Insights, will talk about how Walmart Canada (BIG retail) leverages privacy friendly mobile movement data, MobileScapes (BIG data), to measure and contextualize visitation patterns to Walmart and its key competitors.